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Southeast Asia: The next hub for multinational companies

Located at the centre of the broader Asia-Pacific region, Southeast Asia collectively is the world’s third-most populous economy. Several Southeast Asian countries are well-positioned to be hubs for multinational companies. 


What’s driving growth in Southeast Asia

Southeast Asian countries are working to integrate their economies with one another and attract foreign investment through ASEAN. The countries’ rapid growth is propelled by a handful of forces including a fast-rising population and a global shift toward supply chain diversity.

An untapped consumer market: Southeast Asia will add about 140 million new consumers by 2030, according to a World Economic Forum report on ASEAN. By that time, about 1 in 6 consuming households globally will be in Southeast Asia.

  • Proximity to China: Southeast Asia has grown in popularity as multinationals seek to diversify their supply chains and take advantage of low-cost labour. Thanks to their population growth and proximity to China, Southeast Asian countries are a convenient location for companies looking to expand their Asia-Pacific operations.
  • A digital moment: Across Vietnam, Thailand, the Philippines, Malaysia, Singapore and Indonesia, the internet economy—including e-commerce, food delivery and financial services—is expected to approach $360 billion in gross manufactured value by 2025, according to research by Google, Temasek and Bain & Co.

A trade partner: Southeast Asian countries have worked to reduce trade barriers within the region and across the globe. In 2022, the region’s countries ratified the Regional Comprehensive Economic Partnership (RCEP) a free-trade agreement with Australia, China, Japan, New Zealand and South Korea. RCEP created the world’s largest free-trade area covering 30% of the world’s population.

A favourable business environment: Building on centuries as a strategic shipping hub, Singapore is now a valuable digital hub as well. Businesses are drawn to Singapore’s independent government, strong legal system, sophisticated digital infrastructure and deep talent pool. 

Here in the region, ‘glocalisation’ is the rule of thumb. Businesses are able to navigate local complexities while customising their global offerings.

Mahesh Kini, Head of International Banking Asia Pacific, J.P. Morgan

Challenges in Southeast Asia

Even with the upside of a growing population and positive economic momentum, Southeast Asia still faces challenges in creating a frictionless political economic union. Across ASEAN’s 10 countries, for example, there’s no shared currency and no open borders as in the European Union. Each country maintains its own financial regulations, complicating the movement of funds. At one end of the spectrum is Singapore and its minimal regulations. On the other, Vietnam is highly regulated. In between, Indonesia, Malaysia, the Philippines and Thailand are moderately regulated.

Why working capital can be a treasurer’s friend

Supply chain finance and dynamic discounting

Liquidity throughout a buyer’s full supply chain is paramount in today’s economic environment. Buyers can demonstrate commitment to the relationship by sponsoring a supply chain finance program, which leverages buyer risk. Suppliers who see their cost of capital higher than the buyer’s cost can use the program to sell their receivables at a discount and receive payment earlier from the supply chain finance provider.

On the other hand, if a buyer is in a cash-rich position— and can pay invoices early— it’s possible to receive a financial return with dynamic discounting. Buyers should look to work with a bank that can offer both supply chain finance and dynamic discounting solutions on one platform.

 

Inventory management

The COVID-19 pandemic demonstrated how disruptive events, such as supply chain challenges, affect the just-in-time inventory management method. As a result, more organizations are now shifting to the just-in-case inventory method, or sourcing required inputs from suppliers nearby.

Inventory drains capital and uses ample balance sheet capacity. Corporates should actively engage with banks to see how their assets can be better managed, or managed on an off-balance sheet basis. Banks can help create structures that improve inventory management and optimize associated costs without interrupting current supply chain arrangements.

 

Selling account receivables

Corporates should try to always have a facility in place to sell a pool of account receivables to a bank at a discount for three reasons:

  1. Increase variables sales
  2. Accelerate the collections of receivables
  3. Create an additional liquidity source

If the bank’s discount for the receivables is lower than the corporate’s weighted average cost of capital, the corporate can benefit from discounting the receivables on an off-balance sheet and true sales basis. 

Additionally, an account receivables financing program can help grow sales internationally and locally as any excessive exposures to corporate and sovereign buyers can be transferred to the bank by selling the receivables. As such, corporates could actively manage the days sales outstanding metric, allowing banks to be creative with receivables financing structures.

 

Risk mitigation

Without proper risk mitigation tools, corporates could face lost sales and credit write-downs and be subjected to economic uncertainties.

Many countries manage their currency according to the U.S. dollar since it’s the most frequently used currency in global trade. As a result, monetary policy changes that benefit the U.S. economy don’t always benefit countries in emerging markets.

With a tightening monetary policy, liquidity can become scarce because of capital outflows. Importers are, therefore, unable to raise funds for purchases, which can result in lost sales for sellers from the Organisation for Economic Co-operation and Development (OECD) countries.

A commercial letter of credit payable at sight can help increase sales and mitigate risks for the buyer. In a high-interest rate country, the seller can help raise a required U.S. dollar amount for purchases. Proposed by the seller, this could give the buyer access to the seller’s capital markets and arrange longer payment terms, which could help the seller when negotiating commercial contract terms and conditions.

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